Email marketing is an effective way to reach your customers directly—through their inbox. Your content can be specifically targeted for segmented lists of your contacts and can be tailored and personalized. This is an opportunity to share useful and meaningful content, promotions, and company news. To make your email-marketing strategy effective, you first need to create or grow a list of subscribers, and then keep these contacts updated. Once you have a subscriber list, a regular newsletter can be an excellent way to reach out to these contacts.